A tradeshow presents numerous opportunities for your business to interact with customers and new prospects. The aesthetics and layout of your booth are crucial for capturing the attention of attendees. Read on for tips on setting up a booth for the best results.
Make Your Booth Stand Out
A unique design is the best way to make your booth stand out from the rest at the trade show. Word on the street is that the aesthetics of the stand captures the attention of the attendees. For example, attendees found booths with decorations to be fascinating, while those without were perceived as unstimulating.
The study also showed that attendees preferred a closed setup to an open one. Many buyers choose to visit a closed booth for additional privacy. The design also signals that the booth has a lot of information to offer.
Choose A High-Traffic Location
In a trade show, the location of your booth can give your business a competitive advantage. Ideally, it should be in a high-traffic spot.
You ought to avoid doorways and other areas with congestion. The congestion can discourage attendees from stopping at your booth. However, it shouldn’t be too far away from the entrance since that is where customers are most likely to engage.
You can set up the booth close to restrooms and restaurants. There is a lot of attendee traffic in these areas, which presents opportunities for engagement.
Pay close attention to the layout of the booth. Make sure there is room for movement. A cluttered space will appear uninviting and drive away attendees.
Encourage Engagement With Interesting Activities
The desire to learn from exhibitors is one of the reasons attendees visit trade shows. Therefore, the best way to capture attention is to create an experience.
You can create a buzz around your trade booth by hosting games, contests, and quizzes. Use surveys to test the customer’s knowledge of the industry or of the products you’re selling.
If your product is unique, prospects at the trade show will be interested in seeing a demonstration. The more you engage attendees, the more likely it is that they will remember your brand.
Use Social Media to Create a Buzz
Social media platforms are valuable tools for promoting trade show booths which often do not get local news coverage. You can share product demonstration videos on your social media pages and create hype around them, thus kindling the customers’ curiosity to come to visit your booth.
You can find prospects on Twitter and Facebook to visit your booth. Be sure to share the booth’s number or other relevant information that attendees will need to locate your stand.
Next Level Displays in Brea, CA, has been in the trade show business for a decade. We have the expertise to handle all aspects of the process including shipping, site planning, and graphic design. You can call our world-class customer service team today for more details.