Task

Develop a 40’ x 60’ trade show booth for Tetra Pak at the Cheese Expo, designed to showcase their advanced mozzarella cheese production technology. The booth required a layout that accommodated a large cheese processing machine, allowing visibility from all angles, and included diverse meeting areas.

Solution

The booth featured an open layout with a double-deck structure for elevated viewing and additional private meeting spaces. It utilized wood fabricated and laminated panels for a sophisticated look, with aluminum extrusions to highlight the industrial theme. This design balanced functionality with aesthetics, ensuring visibility and accessibility while facilitating both public engagement and private discussions.

Result

The booth effectively highlighted Tetra Pak’s technology, drawing significant attention and facilitating engagement from attendees. It enhanced business opportunities through integrated meeting spaces and received positive feedback for its design and functionality. Elements of this design are planned to be reused with fresh elements in future shows to maintain brand consistency and engagement.